Introducing the Unlisted Collection
Six boutique hotels and twenty-two restaurants in five major cities, hotelier and restaurateur Loh Lik Peng presents, Unlisted Collection.
An umbrella brand that binds all of his design-driven boutique hotels and restaurants in Singapore, Shanghai, Sydney and London together.
Founded in 2011
The collection's whimsical and quirky take on each of their hotel inspires the use of Dadaism in the brand identity and collateral, where images are picked and paired with deliberate irrationality. Designed by Singapore-based design firm, Foreign Policy, the colon in the logotype gives room for imagination of the hotel by the guests, leaving it open for their own interpretation.
“Unlisted Collection has come together at an exciting time as we continue to look for ways to improve guest interaction and experience; and also to incorporate future properties into the group. The intention always is to ensure that each property retains its unique identity and individual spirit but allowing our guests to see what other choices they have within the group,” says Founder and Director, Loh Lik Peng.